#Mac cosmetics website philippines mac#
The results from the analysis show that (1) AR virtual try-on application of MAC Cosmetics has a significant positive relationship and effect on AR experiences with a p-value of 0.008 for correlation analysis and 0.004 for regression analysis, (2) AR experiences have a significant positive relationship and effect on purchase intention with a p-value of 0.008 for correlation analysis and 0.004 for regression analysis, and (3) AR experiences mediate the positive effects of AR virtual try-on application on purchase intention with a p-value of 0.000 as the result of mediating variable analysis. Additionally, in order to qualify and expound the quantitative results, a set of FGD was administered, and a pattern-matching analysis was conducted. The data were collected via online survey and were analyzed through correlational analysis, regression analysis, mediating variable analysis, and exploratory analysis. This study respondents were 100 Gen Y beauty consumers who are female and residing in the Philippines. The survey instrument is used and a five-point Likert Scale is applied to measure the variables being studied. The researchers use a quantitative, descriptive, causal-explanatory, correlational, and exploratory design for the study. To add, the purpose of the study conducted is to know the effects and relationship of AR virtual try-on application of MAC Cosmetics’ lip product on the purchase intention with the mediating variables of AR experience among Gen Y beauty consumers in the Philippines.
However, the linkage and relationship among the AR virtual try-on application, AR experience, and purchase intention is yet to be discovered, and is to be addressed in this paper.
Also, some studies stated that AR experience influenced the user’s behavioral intentions and cognitive psychology. Several studies on Augmented Reality technology reported the characteristics of Augmented Reality applications have contributed to immersive AR experience to the users.